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Creating content is hard
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Today I wanted to write about how being a creator is hard!
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- What on earth do I write about?
- Do people even care?
- Who am I to say anything on this?
- Am I taking on too much?
- Will I still enjoy this in 1 year?
These are alll thoughts that go through my head daily. If you're a content creator then I'm sure you've had these thoughts too. If you're an Entrepreneur - there's these lovely little additional ones:-
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- Will I make enough money to feed my family
- What if I get no customers for my product
- Feast and famine of digital product sales
- Are you pricing your product correctly
- I quit my job, my idea hasn't taken off, oh cr*p
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I've been there, done that.
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When I quit my job back in 2016, I did it to focus full time on building a side product. It was doing OK and making enough to get by, but then, in February 2018 it made less than $1,000 in a month and this was split two ways.
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I emailed my old boss (they were still advertising for my role that I left in June 2016!) and was seriously tempted to go back. He replied, and unfortunately they're actually just filled the position.
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So, we decided to keep on with the idea and keep on producing content (extensions, videos, written content, sponsorships) and things started to gradually turn around. Then almost a year later we were approached by Automattic and the rest is history.
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Why are you telling me this?
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No matter what you're doing - the key is that you enjoy it. Anything else is a bonus. If your livelihood depends on whether your idea is a success or not then it's too soon to take that risk and go full time.
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As for the questions at the top - hopefully my answers can make it a bit easier for you:-
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- What on earth do I write about? Write about what makes you happy, what you think others will enjoy reading.
- Do people even care? Does it matter?
- Who am I to say anything on this? You don't have to be a genius, everyoen is unique.
- Am I taking on too much? It's important to recognise signals if you are feeling overwhelmed, and stop or slow things down. There's no formula to any of this.
- Will I still enjoy this in 1 year? I hope the answer is yes. If something isn't working, then iterate it a bit until it is.
That's all for this week's newsletter - if you want to subscribe for blog post updates you can do so here - my blogging schedule is currently:-
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- Mondays, Wednesday, Fridays - A piece of content worth reading
- Twitter Tuesday, where I'll round up interesting twitter threads of the week.
- Thursdays I'll share what I published on YouTube the week before.
- Saturday - this newsletter
- Sunday - Family snippets, what happened in the life of Mike this week
Hopefully you'll enjoy what I produce, because I do actually care if you care about what I'm sharing. If you enjoy anything I create, please do let me know.
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Start, Build, Grow your Idea!
Each week I'll be sharing my thoughts about starting, building and growing your idea in this newsletter. Know someone who'd like to read these too?
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